How to Efficiently Grow Your Instagram Following
Why it’s important to have a large following on Instagram:
Nowadays, if you’re trying to expand your reach, whether you're an influencer, model, photographer, etc., it’s incredibly important that you have a large and engaged following. If you’re an influencer, having more followers means that brands will want to send you free stuff and pay you to post for them so that their products reach a wider audience. If you’re a model, agencies will take you more seriously if you have many followers—in fact, agencies have started to ask models at casting auditions how many followers they have. IMG has signed several models through an Instagram campaign hashtag. If you have an impressive Instagram following, you won’t need to attend countless scouting opportunities, as agencies will scout you through your account! If you’re a photographer, more models will want to work with you if the photos you take and post of them reach more people. Many photographers have found immense success in gaining leads through Instagram. Without a doubt, having more followers organically increases your social capital and credibility. This will inevitably lead to more success in whatever it is that you do. In this article, we’ll show you exactly how you can increase your followers and keep them engaged.
How to Grow Your Instagram Following:
Like and comment on photos that fit your niche.
Follow accounts that use hashtags that have to do with your interests and follow the followers of your favorite Instagram accounts. Like a few of their posts and leave a genuine comment or two, but make sure you don’t spam them. You’d be surprised at how many of these accounts follow you back!
Use geotags to your advantage.
Always tag your location in your posts to allow other accounts who’ve tagged the same location to search you and so you can search for them. Accounts that see that you go to the same places as them will feel like they have more in common with you and will be more likely to follow you.
Aesthetic is everything!
If accounts see that you have visually appealing content they’ll be more likely to follow you back. Have a close-up profile photo and make sure the majority of your posts are photos of you (unless you're a photographer, of course). People will find your content much more engaging.
Make sure your account is a personal account.
With Instagram’s new algorithm, business accounts reach 25% fewer people than personal accounts. This is because Instagram wants business to have to pay for ads to gain more exposure. If your account isn’t already personal, change the settings so that it is, and that way more people will see your content on the Explore page.
Feature Instagram Stories Highlights.
This new tool recently introduced by Instagram allows you to have a variety of categories of stories that’ll stay on your profile for as long as you want. By curating your highlights so that they’re interesting and aesthetically pleasing to your audience, you’re sure to get a higher following.
How to Keep Your Followers Engaged:
Follow up with your followers.
DMing your followers to thank them for engaging with your content helps ensure that your posts will show up in their feed. By doing so, they’ll be appreciative of you and the fact that you're making an effort to maintain a personal relationship with them.
Keep your posts interesting.
As mentioned in the previous section, it’s important to keep your content aesthetic consistent and relevant to your followers. Don’t spam your followers’ feeds by posting more than once a day.
Post a lot of engaging stories.
Let your followers see what you do on a day-to-day basis by posting fun stories. It’s okay to post a lot of stories because they won’t spam your followers’ feed, unlike actual posts:
How Waverly Social can help you with all of the above!
Whether you’re an influencer, model, photographer, etc., we want you to be able to pursue your passions without spending hours trying to gain followers through the methods described above. Our team can help manage your account and increase your following by thousands by targeting audiences that we know will be interested in your content. We will assign you an account manager who will take a look at your content to see what types of accounts would be likely to follow you, find these accounts through hashtags, geotags, and your favorite accounts’ followers, and engage with them by liking and commenting on their posts as well as sending them DMs. We want you to have followers who are real people with interests and passions similar to yours!