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What You Need to Know About the Instagram Algorithm Changes

What You Need to Know About the Instagram Algorithm Changes

If you’re active on Instagram, you’ve most likely noticed a few changes to your feed and the overall Instagram layout. For example, have you seen posts appear on your feed that are 3 days old, when you previously had a chronological feed? Nowadays, 70% of Instagram posts don’t even get seen with the new algorithm change. Since Instagram has launched its new algorithm format, here’s what’s changed.


Previously, there were no stories - and posts were in chronological order. Now there is no chronological order, but more opportunities for engagement - such as stories. The new algorithm solely focuses on engagement - which includes likes, comments, views, and any other type of interaction. More users are using Instagram stories over Snapchat - 300 million to be exact.


It’s all about trying to make your posts relevant now, and one does this by utilizing likes and hashtags. Posts now show up on user’s feeds based on what you’re more likely to engage with and enjoy seeing.


Post More Instagram Stories.


Watch your views and relevance on other user’s fields go up. Instagram Stories provide several opportunities for engagement - with the Poll feature, adding links to one’s stories, and replying to DM’s from your story. The algorithm counts all of these as engagements and will show your Instagram posts on your followers feeds more frequently.


Be Smart About Your Hashtags.


We suggest not using more than 5 hashtags in your Instagram post’s caption. Overusing hashtags will not gain you genuine engagement, as opposed to contrary belief. In fact, it does quite the opposite! You can learn more about Hashtag Shadowbanning here. Use hashtags with strong relevance that aren’t popular - remain authentic. By doing this, your post is more likely to land among top posts and become exposed to more people.


Post Regularly and Engage with your Fans.


By posting consistently, you will show up on user’s feeds more often. We suggest not to post more than once a day so that each post will have more exposure as the top post for a longer period of time. Also - make sure to engage with your users! Reply to their comments; like their posts back. Additionally, the higher engagement on your post - the greater your potential to hit the explore page becomes. This can also be achieved much easier with the use of Power Likes.


Post When Your Followers Are Active.


Make sure to check your Instagram insights in determining when your followers are most active. If you don’t currently have access to insights, the best rule of thumb is to post between 11 A.M. to 1 P.M. or 4 P.M. to 6 P.M. By posting at these times, you’re more likely maximize your posts potential for likes within a short period of time, which is a crucial part of outsmarting the Instagram algorithm. When you receive a large number of likes in a short period of time, it tricks the Instagram Algorithm into believing your post is going viral. This in turn pushes your post to the Explore page of users who liked your posts own following! Power Likes are designed to add a large influx of likes from large and reputable accounts shortly after you post for this specific reason! You can learn more about them here.


By following these guidelines, you will be at an advantage to gain notoriety among the average Instagrammer. That’s why posting videos, boomerangs, and stories are crucial because people spend much more time looking at these. This also includes posting engaging captions as well - and ones that will spark comments from users, such as a caption with a question.


Now that you understand how the algorithm has changed - how do you grow and maintain your account? Waverly Social offers several tools to help take advantage of an otherwise complicated new Instagram algorithm. Developed through our strong understanding and experience, we offer Growth Management and Power Likes to increase your engagement and following. Waverly Social maintains your accounts relevance. To understand more about Power Likes and how to hit the Explore page, read this link.